Ch. 7

-The home page should have an introduction, which describes the site and establises identity, an entrance which ia an entry to the content and explain's what inside, and an announcement which shows what's new, encourages revising, and highlights content.
-Things to avoid in your site in order for it to be easier and faster for the audience to understand are most intro movies, animated logos, very large images, and splash pages.
-Your homepage needs to introduce visitors to your orginization and what makes you unique. You also need to consider the kind of personality your audience expects.
-One of the most important aspects of technological usability to consider when develping your home page is download time. Hving a homepage that loads quickly is important to keeep a majority of web users.
- Visual contrast can make a home page element stand out from the rest of the page. They can sla be used to keep an element subdued so that it does not interfere witht the rest of the page's content. Your audience's needs should determine how much visual weight each element should have.