Ch. 6
-The most common web page elements are page footers, body text, links, navigation, images, site ids, forms. The least common are videos, embedded programs.
-Each fundamental element has its role within a web page and in the context of the entire web.
-The footer fulfills the same role from site to site, it looks the same frfom site to site.
-After encountering several footers, viewers not only know what type of information they can expect when they see a footer, but they also have a good idea of where thay need that type of inforamtion.
-Site elements can reinforce the personality of a site. Sites heavy on navigation tend to be information rich and need multiple navigation options to get their audience to the content they seek.
-The visual presentation of site elements can also reinforce a sitewide personality. Common visual characteristics, such as color or type between page elements can help unify a layout.
-Navigation systems are at their best when they explain the structure of the website, provide an inication of where you are within that structure, and do not physically or visually overwhelm a page.
-Visually organizing navigation choices not only tells your audience what types of behavior they can expect from each of their selections, it also helps to seperate navigation from the rest of the page and explain the distinctions between different navigation options.
-The basic role of navigation is to get you to your destination and then quietly slip into the background so that you can do your work.
-Body text lays claim to lots of visual weight on the merits on size alone. Body text with lots of visual weight is good news because we want the content of our web pages to be near the top of our pages visual hierarchy.