Ch. 4

- We need to be aware of how we understand what we see in order to organize information. We begin by recongizing similarites and differences between things, which we group into meaningful catrgories. As a result of this orginization we can quickly glance at information and quickly be drawn to the different groups of information due the groupings.
- These individual elements relate to the whole also. When we relize the relationships between things, we make sense of the whole picture, and unify all the information. The grouping of related elements to establish an informative structure is the essence of visual orginization.
- There are different ways to organize information. Proximity, similarity, continuance, and closure all determine how viewers grou information in a visual presentation.
- We can create visual similarities and differences between objects through the use of color, texture, shape, direction, and size. Visual relationships are the fundamental basis for all systems of visual prginization.
- A visual hierarchy creates a center of interest that attracts the viewer's attention, and creates order and balance. This ordering helps you distinguish which information is most important and least important by the contrast, size, or font.