The visual aspect is the most important part of the design because it communicates the point reasonably, convincingly, and quickly.

The visual presentation of web pages is frequently overlooked due to the attention given to the technological guidelines.

The web is used for communication, which is talking to you visually. What you see on the web page communicates what you will learn in the site.

Website usability are communication issues. An easy to use site is sites that communicate effectively.

Visual presentation of a web page isn’t just used to make websites attractive, it is used to communicate, organize and inform.